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Enhanced conversions for leads: Matching on email vs matching on GCLID
29. 8. 2024

Enhanced conversions for leads: Matching on email vs matching on GCLID

Marketing, Articles, Basic
Are you using offline conversion imports? Are you enhancing your marketing data with user-provided information, or planning to? If so, Google's recent update will make your life easier: Conversions can now be matched using hashed email addresses in addition to GCLID.
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How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging
30. 4. 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

Case Study, Marketing, Basic
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
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ROUVY identifies significant microconversions through High-Value Modelling
30. 4. 2024

ROUVY identifies significant microconversions through High-Value Modelling

Case Study, Marketing, Advance
Primary Marketing Objective: Increase Main Conversions Featured Product Area: High-Value Modeling
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BBG increases purchases by +5% with Enhanced Conversions for web
2. 4. 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case Study, Marketing, Basic
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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Google Ads vs. Search Ads 360
2. 1. 2024

Google Ads vs. Search Ads 360

Marketing, Articles, Basic
With Google offering extended functionality options on most of their services, not all of them get the same level of needed understanding. Because if the Google Analytics 360 suite has more features and utilisation, is Search Ads 360 just a premium version of Google Ads?
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Invia boost online purchases by 13% with Enhanced Conversions
28. 11. 2023

Invia boost online purchases by 13% with Enhanced Conversions

Case Study, Marketing, Basic
“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
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