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Enhanced conversions for leads: Matching on email vs matching on GCLID
29. 8. 2024

Enhanced conversions for leads: Matching on email vs matching on GCLID

Marketing, Articles, Basic
Are you using offline conversion imports? Are you enhancing your marketing data with user-provided information, or planning to? If so, Google's recent update will make your life easier: Conversions can now be matched using hashed email addresses in addition to GCLID.
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How cashback firm, Plna Penezenka, doubled ROAS and generated 4X more activated users
29. 8. 2024

How cashback firm, Plna Penezenka, doubled ROAS and generated 4X more activated users

Case Study, Basic, Data
The challenge: Plna Penezenka operates in partnership with online stores, who pay the business a commission for every completed transaction. Some of this money is returned to users in the form of cashback, and the rest is kept as revenue. Looking ahead, the business needed a new conversion attribution model for its range of marketing channels, including organic and paid search, social, email and SMS – some of which offer limited potential for direct audience data collection.
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How BBG increased the number of tracked conversions by 20%
10. 5. 2024

How BBG increased the number of tracked conversions by 20%

Case Study, Basic, Data
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging
30. 4. 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

Case Study, Marketing, Basic
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
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BBG increases purchases by +5% with Enhanced Conversions for web
2. 4. 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case Study, Marketing, Basic
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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Performance Max best practices dashboard
13. 2. 2024

Performance Max best practices dashboard

Articles, Basic, Data
If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?
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5 Google Tag Manager features for better data collection and analysis
9. 1. 2024

5 Google Tag Manager features for better data collection and analysis

Articles, Basic, Data
Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.
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Benefits of using Google Analytics 4 360
2. 1. 2024

Benefits of using Google Analytics 4 360

Articles, Basic, Data
Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.
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Google Ads vs. Search Ads 360
2. 1. 2024

Google Ads vs. Search Ads 360

Marketing, Articles, Basic
With Google offering extended functionality options on most of their services, not all of them get the same level of needed understanding. Because if the Google Analytics 360 suite has more features and utilisation, is Search Ads 360 just a premium version of Google Ads?
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Invia boost online purchases by 13% with Enhanced Conversions
28. 11. 2023

Invia boost online purchases by 13% with Enhanced Conversions

Case Study, Marketing, Basic
“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
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Consent Mode v2: What is it and what does it do?
29. 10. 2023

Consent Mode v2: What is it and what does it do?

Articles, Basic, Data
In today’s data-driven world, website owners, e-commerce businesses, and retailers rely on various tools and technologies to gather, utilize, and analyze data for targeted advertising, personalization, and enhancing customer experiences. However, with growing privacy concerns and evolving regulatory landscapes, it’s crucial to ensure users‘ consent and comply with data protection laws
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Custom reports in GA4
17. 10. 2023

Custom reports in GA4

Articles, Basic, Data
In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.
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The GA4 config tag transforms into a Google tag in GTM.
16. 10. 2023

The GA4 config tag transforms into a Google tag in GTM.

Articles, Basic, Data
You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?
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Data Differences in Google tools
31. 8. 2023

Data Differences in Google tools

Articles, Basic, Data
Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philosophical discussion about what data really even means. So let’s look at some key differences between these systems and how they track data.
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New enhancements for GA 4
10. 8. 2023

New enhancements for GA 4

Articles, Basic, Data
Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future. If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.
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Custom channel groups in Google Analytics 4
31. 5. 2023

Custom channel groups in Google Analytics 4

Articles, Basic, Data
GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.
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Benefits of Using Third-Party Experiment Tools
25. 5. 2023

Benefits of Using Third-Party Experiment Tools

Articles, Basic, Data
Integrating Google Analytics 4 with a third-party experiment tool brings numerous benefits to online business owners. By leveraging advanced experimentation capabilities, enhanced targeting options, and deeper analytics integration, you can gain valuable insights into your audience and optimize your website for improved user engagement and conversion rates. As Google Optimize approaches its sunset, it becomes increasingly important to explore and integrate with third-party tools that align with your business goals. Stay ahead of the curve and unlock the full potential of GA4 by integrating it with a 3rd party tool
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Google Analytics 4: Integrating with a third-party experiment tool
24. 5. 2023

Google Analytics 4: Integrating with a third-party experiment tool

Articles, Basic, Data
As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience. In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.
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What is the benefit of Platform unification in Google Tag Manager?
9. 5. 2023

What is the benefit of Platform unification in Google Tag Manager?

Articles, Basic, Data
Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.
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Google Analytics 4 rule-based attribution sunset soon
18. 4. 2023

Google Analytics 4 rule-based attribution sunset soon

Articles, Basic, Data
First-click, linear, time-decay and position-based attribution models are going away Here is important news for marketers and digital product teams
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Benefits of marketing attribution model in business
22. 3. 2023

Benefits of marketing attribution model in business

Articles, Basic, Data
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Marketing attribution model
14. 3. 2023

Marketing attribution model

Articles, Basic, Data
What do you know about attribution? In the context of digital marketing, „attribution“ refers to the process of assigning credit to the marketing channels or touchpoints that contribute to a conversion or sale. Attribution helps businesses understand which marketing channels or touchpoints are most effective at driving conversions and can inform their marketing strategies and budget allocation.
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Measurement protocol and sessions in GA4
13. 3. 2023

Measurement protocol and sessions in GA4

Articles, Basic, Data
If you understand the GA4 sessions correctly, you will find that they differ in many ways from Universal Analytics. I recommend reading this article for a better understanding.
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An understanding of Google Analytics 4 sessions
16. 2. 2023

An understanding of Google Analytics 4 sessions

Articles, Basic, Data
To understand Google Analytics 4 sessions, let’s start with a small throwback to Universal Analytics.
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