Ads Creative Studio Ends in March 2025: What You Need to Know

To reallocate resources to more scalable and dynamic creative solutions, ACS will be phased out in early 2025, with new project creation disabled from January 17 and full deprecation set for March 26. This shift also strengthens collaboration with certified creative partners across the ecosystem.

What Actions Should Users Take?

If you are currently using Ads Creative Studio, here’s what you need to know now:

• Continue using ACS only for existing campaigns and projects. No new initiatives can be started within the platform.

• Save and back up your ACS assets elsewhere to ensure ongoing access and prevent any disruption to your advertising workflows.

Display & Video Recommendations for Advertisers

Even though ACS is shutting down, Google provides alternative solutions to continue creating and delivering engaging ad experiences.

Display Ads

• Studio Rich Media: Advertisers can still build HTML5 creatives using Studio’s HTML5 SDK within a preferred code editor or Google Web Designer.

• Dynamic Display Ads: By utilizing dynamic creatives, advertisers can ensure that their ad content remains relevant to viewers on every single impression. These creatives act as frames, making it easy to swap out content dynamically.

Video Ads

To continue running customized video campaigns on YouTube and other platforms, Google recommends working with certified Creative Partners who can provide expertise in video customization and optimization.

A Strategic Opportunity for Advertisers

With the transition away from ACS, there is an opportunity for advertisers to rethink their creative strategies and align with Google certified partners… like Optimics. However, to use Studio effectively, advertisers must operate within DV360 and Campaign Manager.

Our team at Optimics is fully prepared to guide you through all the challenges of transitioning to new tools. By embracing these changes proactively, businesses can continue to leverage Google’s ad ecosystem for creative and impactful digital campaigns.

While the sunset of Ads Creative Studio marks the end of an era, it also signals a shift toward more innovative and efficient solutions for digital advertising. Now is the time for advertisers to adapt, migrate their assets, and explore new creative avenues to maintain a competitive edge in the evolving digital landscape.

Need Guidance in Shifting Times? 

Let us take care of it. To switch to Studio, reach out to Magdalena Wojtowitz, our Head of Media, Magdalena.Wojtowicz@optimics.cz