Case Study

How cashback firm, Plna Penezenka, doubled ROAS and generated 4X more activated users
29. 8. 2024

How cashback firm, Plna Penezenka, doubled ROAS and generated 4X more activated users

Case Study, Basic, Data
The challenge: Plna Penezenka operates in partnership with online stores, who pay the business a commission for every completed transaction. Some of this money is returned to users in the form of cashback, and the rest is kept as revenue. Looking ahead, the business needed a new conversion attribution model for its range of marketing channels, including organic and paid search, social, email and SMS – some of which offer limited potential for direct audience data collection.
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How BBG increased the number of tracked conversions by 20%
10. 5. 2024

How BBG increased the number of tracked conversions by 20%

Case Study, Basic, Data
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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Novibet achieved 75% match rate with Enhanced Conversions
30. 4. 2024

Novibet achieved 75% match rate with Enhanced Conversions

Case Study
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
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How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging
30. 4. 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

Case Study, Marketing, Basic
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
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ROUVY identifies significant microconversions through High-Value Modelling
30. 4. 2024

ROUVY identifies significant microconversions through High-Value Modelling

Case Study, Marketing, Advance
Primary Marketing Objective: Increase Main Conversions Featured Product Area: High-Value Modeling
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BBG increases purchases by +5% with Enhanced Conversions for web
2. 4. 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case Study, Marketing, Basic
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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Invia boost online purchases by 13% with Enhanced Conversions
28. 11. 2023

Invia boost online purchases by 13% with Enhanced Conversions

Case Study, Marketing, Basic
“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
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